Author/Editor: Mr. Vinay M
ISBN: 978-93-49527-04-1 | Year: 2025
Description:
An insightful exploration of advertising strategies and media management in today’s fast-evolving digital landscape. This book covers campaign planning, brand communication, media buying, and audience targeting across traditional and digital platforms. Essential reading for marketing students, advertising professionals, and media managers looking to sharpen their strategic and creative skills.
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Advertising and Media Management
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