Behavioral Economics: Market Decision Making

Author/Editor: PROF. MANOJ KUMAR MISHRA
ISBN: 978-93-6081-039-9 | Year: 2025
Description:
An engaging introduction to behavioral economics and its applications in understanding real-world market decision-making. This book explores cognitive biases, heuristics, nudge theory, and irrational consumer behavior, challenging traditional economic assumptions. Essential for economics students, marketers, and business strategists seeking to apply psychological insights to improve policy design, marketing effectiveness, and organizational decision-making.